MARLOW
700 E 6TH STREET, AUSTIN
11 — 13 MARCH
Ireland is a nation of thinkers, makers, creators and storytellers.
Our spirit of dynamic creativity, curiosity and adaptation thrives in the fields of science, innovation, technology, culture and the arts.
Ireland House at SXSW offers a window into the richness of our culture, creativity and innovation, as we open ourselves up to international collaboration.
Join us at Marlow at 700 E 6th St in downtown Austin from March 11 to 13 as we look forward to St. Patrick's Day — when everyone's Irish!
Come and meet our many partners and collaborators who form our team, including: Culture Ireland, Screen Ireland, Enterprise Ireland, Tourism Ireland, Music From Ireland and the IDA; as well as the Consulates General of Ireland in Austin and Los Angeles, and the Department of Foreign Affairs.
Just announced for Ireland House at SXSW
The Story of
U2:UV Achtung Baby
Live At Sphere
with Ric Lipson, Stefaan ‘Smasher’ Desmedt & Niall Slevin
Tuesday, March 12th | Ireland House at Marlow, 700 E 6th St | 13:00
10:00 – 11:00 | Ireland House at Marlow, 700 E 6th St
Beyond Borders: Advancing Corporate DEI in a Global Context
Panellists: Christina Guckert (Reddit), Donald Knight (Greenhouse Software), Meisha-Ann Martin (Workhuman)
Moderator: Vijay Pendakur (Vijay Pendakur Consulting)
Explore how multinationals harness the transformative power of Diversity, Equity, and Inclusion initiatives to excel globally. This panel convenes thought leaders working in organizations with a global footprint to dive into strategies, challenges, and successes in creating and continuing to foster inclusive cultures worldwide. From navigating cultural nuances to implementing inclusive policies, panellists share insights on transcending geographical boundaries to create workplaces where every voice is heard and valued. Join us as we unravel the complexities and opportunities of advancing DEI beyond borders, shaping a more equitable future for global teams.
10:00 – 14:00 | Ireland House at Marlow, 700 E 6th St
'The Giant' VR Experience
Demonstration
The Giant VR Experience will demonstrate the unique capabilities and features of the Giant including the movement and scale of the iconic statue. This experience will allow the user to fly around the Giants body, stand on the shoulders of the Giant, and witness the Giant changing into famous characters.
11:30 – 12:30 | Ireland House at Marlow, 700 E 6th St
Drone Showcase: Wing Drone
Demonstration
Stop by Ireland House ahead of our panel on Drone integration to see one of Wing's model drones and chat with our panelists!
13:00 – 14:00 | Ireland House at Marlow, 700 E 6th St
Black and Irish: A Cultural Conversation
Conversation
Join entrepreneur Dmitri Julius (House of Dreamr & Tradeblock) and Fionnghuala "Fig" O'Reilly (Miss Universe Ireland 2019) for a thought-provoking conversation exploring the layers of cultural identity and the profound meaning of being Irish in today's diverse world. Dmitri will guide the discussion, delving into the nuances of cultural identity and the significance of representation in contemporary Ireland. Fionnghuala will share her personal experiences, challenges, and triumphs, shedding light on the intersectionality of her identity as a Black Irish woman. The event will include an interactive Q&A session for the audience. Immediately following the conversation, please join Fionnghuala as she signs copies of Black & Irish: Legends Trailblazers & Everyday Heroes.
14:00 – 14:30 | Ireland House at Marlow, 700 E 6th St
Black & Irish: Legends, Trailblazers & Everyday Heroes Book Signing with Fionnghuala O'Reilly
Get your copy of Black & Irish: Legends, Trailblazers & Everyday Heroes and have it signed by Miss Ireland 2019 Fionnghuala O'Reilly
14:30 – 15:30 | Ireland House at Marlow, 700 E 6th St
Looking Up: Integrating Drones into Future Mobility Systems
Panellists: Julie Garland (Avtrain), Andrew Patton (Manna Drone), Kendal Prosack (Wing)
Moderator: Russell Vickers (Future Mobility Campus Ireland)
The integration of drones into future mobility systems is a worldwide discussion. From unmanned aircraft and air taxis to drone delivery and emergency services there's no question the pros to drone operation around the world. But how do we keep the skies safe? How do we manage the airspace? What is the true benefit to the economy? What new infrastructure do we need? Experts in drone safety, compliance, and community engagement discuss all these questions and more as we look to the future and the addition of drones in our every day life.
15:30 – 16:30 | Ireland House at Marlow, 700 E 6th St
Innovation Éire: Irish Coffee Hour
Network
Join us for an hour of Irish Coffee and Networking with today's panelists and members of Ireland House sponsored by Lost Irish with acompanying live music by Andrea Magee!
18:00 – 21:00 | Ireland House at Marlow, 700 E 6th St
Enterprise Ireland Official Reception
Join us for the official happy hour reception hosted by Enterprise Ireland and co-sponsored by The Giant Company and Tenth Man!
RSVP to this event here
Tuesday, March 12th
10:00 – 11:00 | Ireland House at Marlow, 700 E 6th St
Ireland Unveiled: Shaping the World Through Storytelling
Panellists: Emma Foley (Pale Rebel Productions), Katie Holly (Keeper Pictures), Deborah Doherty (Windmill Lane) Moderator: Steven Davenport (Screen Ireland)
For millennia, the Irish have been celebrated for their innate storytelling talent. Boasting 14 Oscar nominations in 2023, this rich tradition has catapulted Ireland to a creative powerhouse on the global stage. Explore the journey that has elevated Ireland’s narrative mastery to new heights, shaping the landscape of the modern creative industry. Don't miss this dynamic panel featuring filmmakers with SXSW featured films like Oddity, Sound & Colour and production powerhouses contributing to projects like, Wendell and Wild.
11:30 – 12:15 | Ireland House at Marlow, 700 E 6th St
In Conversation with the Kneecap Filmmakers
Participants: Patrick O'Neill (Wildcard Distribution), Rich Peppiatt (Writer & Director)
Moderator: Valerie Complex (Deadline)
Hear from the director and Irish co-producer of the Sundance indie award-winning hit film Kneecap. From the creative to the financing, the filmmakers will discuss how this comedic biopic about an anarchic Belfast trio becoming unlikely figureheads of a civil rights movement to save their mother tongue, was produced as a UK/Irish co-production.
13:00 – 14:00 | Ireland House at Marlow, 700 E 6th St
The Story of ‘U2:UV Achtung Baby Live At Sphere’
Panellists: Ric Lipson (STUFISH, Stage Designer & Creative Consultant), Stefaan ‘Smasher’ Desmedt (Live Video Director), Niall Slevin (Audio Monitor and Wireless Systems Engineer)
Moderator: Síobhra Quinlan
U2 have just completed a 40 night run of shows in Las Vegas which saw the world’s biggest rock band launch the world’s most cutting-edge venue, Sphere. The pioneering ‘U2:UV Achtung Baby Live At Sphere’ brought music, art and technology together to create an unparalleled immersive live music experience, another first-of-its-kind from the Irish band who have consistently pushed the boundaries of live performance, with ground-breaking stage shows that embrace the latest in technology and innovation.
Meet key team members behind U2:UV as they discuss the creative process of designing and building this extraordinary show. In harnessing innovation, how do we push the parameters of possibility while also supporting the narrative vision and performance intimacy that the artist requires? What can the experience of U2:UV reveal to us as audience members? And what next for the future of live music?
14:30 – 15:30 | Ireland House at Marlow, 700 E 6th St
Immersive Storytelling: How AI & XR are Changing Narratives
Panellists: Michel Guerin (Imvizar), Rafael Pages (Volograms), Piotr Uzarowicz (Arcturus)
Moderator: Muki Kulhan (Muki International)
Immersive Storytelling is undergoing a revolutionary shift with the integration of AI and XR meaning spatial computing and immersive experiences are imperative for brands. XR and AR are redefining how stories unfold in three-dimensional space, and how users engage with content. While key for the future, AR creation tools aren't abundant, and that's where Ireland steps in.
15:30 – 16:30 | Ireland House at Marlow, 700 E 6th St
Innovation Éire: Irish Coffee Hour at Ireland House
Network
Join us for an hour of Irish Coffee and Networking with today's panelists and members of Ireland House sponsored by Lost Irish with accompanying live Music by Andrea Magee, and escape into the Virtual Reality world of VR Opera!
19:15 – 21:00 | Alama Lamar 5, 1120 S Lamar Blvd
Film Screening: Sound & Colour
Hannah returns home to face her dysfunctional and emotionally repressed family after her attempted suicide only to find her family avoiding any mention of the incident.Tensions escalate when Hannah's ex-boyfriend, Johnny, unexpectedly appears, adding fuel to the emotional fire. Amidst the chaos, the family's comedic quirks and idiosyncrasies collide with their underlying emotions. Hannah's journey towards healing intertwines with the humorous clashes and unique bonds within the family, weaving the delicate balance between laughter and pain in the face of adversity.
Wednesday, March 13th
11:30 – 12:30 | Ireland House at Marlow, 700 E 6th St
How Ireland and the US Piloted Basic Incomes for Artists
Panellists: Catherine Martin (Minister, Department of Tourism, Culture, Arts Gaeltacht, Sports & Media), Sarah Calerderon (Creatives Rebuild New York, Culture Ireland), Shafeka Hashash (Economic Security Project)
Moderator: Angela Dorgan (First Music Contact, Music From Ireland)
A discussion on the successful campaign for a basic income for artist’s (BIA) pilot in Ireland and the lessons arising from the first year of its implementation. Overall, BIA aims to pilot a sector specific support for the arts, in the form of a basic income, to recognise the value of time spent on creative practice and the key contribution of arts workers to the creative process. The importance of advocacy by and for artists will be discussed in the context of supports for creative practice, exploring how this model could be replicated in other countries or cities around the world.
15:30 – 17:13 | Paramount Theatre, 713 Congress Ave
Film Screening: Kneecap
A frighteningly articulate rap group from Belfast, Kneecap seamlessly merge Irish with English, satire with socially conscious lyrics, and reality with absurdity. Theirs is a voice which comes screaming from the too-often deprived areas of the North of Ireland, speaking in a language which is too-often ignored. It makes for a suitably electrifying and unique blend of 'explosive delivery, graphic humour and unrelenting charm [that’s] reminiscent of early Eminem' (LA Times).
Kneecap are Mo Chara, Móglaí Bap, and DJ Próvaí. Their first release — 2017’s C.E.A.R.T.A — was banned from Irish radio station RTÉ due to ‘drug references and cursing’. The ban in no way influenced the band’s future output.
Thursday, March 14th
20:00 – 02:00 | Velveeta, 521 E 6th St
Music From Ireland - SXSW Official Showcase
Presented by Music From Ireland
Friday, March 15th
12:00 – 18:00 | Flamingo Cantina, 515 E 6th St
Full Irish Breakfast at SXSW
Presented by Music From Ireland
21:45 – 21:23 | Alamo Lamar 9, 1120 S Lamar Blvd
Film Screening: Oddity
In this new supernatural spectacle from Caveat's Damian McCarthy, a blind medium uncovers the truth behind her sister's death with the help of a frightening wooden mannequin.
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